Bershka is a young company that celebrated its 20th anniversary this year. Bershka was born in April 1998 as young as the main audience . It is part of the Spanish group Inditex, which also owns the brands Zara, Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius.
The purpose of the founding of the brand was to conquer a teenage audience at the expense of the most affordable brand in the Inditex group. Fashionable, comfortable, bright and at the same time inexpensive clothes quickly won the recognition of young people. It was not a copy of the collections of more expensive brands - the design team created its own models based on current fashion trends. At first, the style of the brand was positioned as street, but was subsequently expanded with more elegant models.
The brand is focused on youth style, mostly everyday, using a large number of models of denim. Brand designers say that it is a “cocktail of youth and energy”. The design team of the brand consists of more than 60 professionals. Own designers of the company develop collections, focusing on current fashion trends.
Now Bershka has more than 1000 stores in 71 countries of the world. Sales made with Bershka represent 10% of the Inditex group. September 6, 2011 the company (along with Inditex) entered the online market in France, Germany, Greece, Poland, Italy, Ireland, the Netherlands, Portugal, Spain, China, Latvia and the UK.