The first Zara store was opened in 1975 in Spain by the Spanish businessman Amancio Ortega in La Coruna, Spain. This person also owns the following stores and brands: Pull and Bear, Stradivarius, Massimo Dutti, Bershka, Uterque and Oysho. Usually, the world's leading companies need from 6 months to release their new collection to the masses. Zara outdid everyone and does it in 2 weeks - only Amancio Ortega knows this.
“The most innovative and crushing retail chain in the world,” said Daniel Piet about this brand, director of Louis Vuitton fashion house.
At the very beginning of its activity, it was possible to find “copies” of famous collections at low prices in the Zara shop windows. Everything was good, but Amancio Ortega wanted to deviate from the usual practice of producing clothing collections, since such a scheme limited manufacturers and distributors to 2-3 collections per year.
"Instant fashion", as Amancio said, will provide an opportunity to quickly respond to changes in tastes and new trends that have appeared. José Mario Casteiano helped him in this. She developed and created a system that helped reduce the time from design to the sale of clothing to 10-15 days. Instead of loading the entire work of one designer, they created their own internal design team - more than 200 by the end of the 20th century - who worked on creating clothes based on fashionable popular clothes, while developing their own design for the company.
Zara stores are located around the hole world now and delight their customers with good collections!